Lawyer SEO Service — Case Study for First Legal Aid (Kyiv)
+160% organic sessions, +223% GBP calls, +33% CPA in 60–90 days.
Streamlined lawyer SEO to turn searches into bookings
We rebuilt First Legal Aid’s search presence to convert “near-me” intent into qualified consultations. Clear service pages, a frictionless booking flow, and a rebuilt Google Business Profile drive Map Pack visibility in Kyiv. Technical SEO and fast performance keep the site visible and responsive.
- Lawyer SEO & GBP Local Optimization
- Analytics & Event Tracking (GA4, GSC)
- Google Business Profile (GMB) rebuild: categories, services, service areas
- Lawyer SEO + GMB pairing: landing pages matched to high-intent queries
- Lawyer SEO + GMB pairing: landing pages matched to high-intent queries
- Keyword research for lawyer SEO & GMB: geo-modifiers, practice areas, intent tiers
Lawyer SEO for First Legal Aid in Kyiv
We rebuilt the site structure and copy around search intent, streamlined consultation booking, and relaunched the Google Business Profile. Technical SEO and performance tuning keep visibility stable. Outcome: more qualified inquiries from organic search and the Map Pack.
Right column — Project Overview
First Legal Aid (Kyiv, Ukraine) provides fast legal help across civil, family, and business cases. The firm needed a predictable pipeline from organic and local search. We delivered IA + conversion copy for practice areas, technical SEO (schema, indexation, CWV), a full GBP/GMB rebuild (categories, services, service areas, reviews), internal linking, and event analytics (GA4, GSC). In 60–90 days the site achieved +160% organic sessions and +223% Map Pack calls.
Challenges & Approach
- Visibility in search
- Map Pack consistency (GMB/GBP)
- Lead quality & tracking
Service pages didn’t match intent; generic titles, low CTR, weak local/geo signals for lawyer SEO in Kyiv.
Incomplete categories, NAP drift, few recent reviews, thin photos—unstable Google Business Profile visibility.
No clear MQL definition; missing call/booking events, so real outcomes from SEO & GMB weren’t measurable.
- Technical SEO & performance
- GMB local SEO & reputation
- Measurement & iteration
Fix indexation and schema (LocalBusiness, Service, FAQ); CWV targets LCP <2.5s, CLS <0.1; compress/lazy-load media.
GBP categories/services/service areas, Posts cadence, Q&A, photo updates; reviews program + citation cleanup; geogrid monitoring.
GA4 events for consultation booked, call >30s; UTM from GBP; Looker Studio dashboard; title/meta testing by intent cluster.
Client Testimonial
“Within weeks our Map Pack visibility jumped and the right clients started calling. Organic sessions rose +160% and GBP calls +223%—exactly what we needed.”
The account structure and local SEO cleanup paid off fast. Clear campaigns, better landing alignment, and tracking cut our blended CPA by 33% without sacrificing lead quality.
Weekly dashboards made performance obvious—titles tested by intent, geogrid for Map Pack, and UTM from GBP into GA4. It’s the first time SEO felt predictable.
How we scale results for law firms
After the first 60–90 days, we lock in momentum and scale. The data on this page shows the base we work from: 13.4K clicks and 792K impressions in Google Search Console over 3 months (CTR 1.7%), 78K active users in GA4 (Aug–Oct), 433 pages indexed (67 fixed) and rising, plus 2,542 GBP views (+18.5%) and 561 searches (+38.5%). Search Console Insights also flagged 3K clicks in 28 days—evidence that our early wins compound. From here, we expand content clusters, strengthen Map Pack coverage, and align every page to an appointment.
Content & intent. We grow topic clusters around high-value intents—“near me,” “price,” “timeline,” “case types”—and publish bilingual pages that answer objections in plain English/Ukrainian. For niches like personal injury lawyer SEO, we add proof modules (verdict highlights, FAQs, reviews) and localize for each service area.
Local & reputation. Our GMB local SEO program keeps the profile fresh: Posts, Q&A, photos, services, service areas, and consistent NAP/citations. With gmb map seo service, we monitor geogrids, fight spam, and coach the team on review velocity and responses to raise prominence.
Technical & performance. We protect crawl equity and speed: XML sitemaps, canonical hygiene, structured data (LocalBusiness, Service, FAQ), and CWV targets (LCP <2.5s, CLS <0.1, INP <200 ms). On WordPress, our wordpress SEO services deploy light templates, internal-link blocks, and image budgets to hold rankings under traffic spikes.
Measurement & CPA. GA4 events (consultation booked, call >30s, document upload) plus UTM from GBP give us a clean pipeline view. We then test titles/meta by intent, prune pages that dilute relevance, and channel budget toward winners to maintain the −33% CPA trend.
We operate as a lawyer SEO agency and lawyer SEO company, led by lawyer SEO experts who ship fast, measurable work. Our mix of lawyer SEO services (on-page, internal links, schema), organic SEO services, and GMB SEO services ensures both steady organic growth and dependable Map Pack demand. If a practice area needs its own conversion engine, we build focused landers with clear proof, fees, and CTAs. Request high-converting landing page creation and we’ll launch pages that align with query intent, pass Lighthouse checks, and plug into your internal-link architecture.
Looking for a pragmatic lawyer SEO service backed by real numbers and tight execution? Let’s pair content, local, and technical work so your firm shows up more, earns more clicks, and books more qualified consultations—month after month.
FAQs
01 How long until lawyer SEO results show?
Most firms see leading indicators (improved CTR, impressions) in 2–4 weeks and meaningful traffic/leads within 6–12 weeks. Local changes to your Google Business Profile can move faster. We front-load high-impact tasks (titles, internal links, GBP) so lawyer SEO momentum builds early while content matures.
02 Do we need content in multiple languages?
If you serve Ukrainian and Russian speakers—or expats—multilingual pages help capture intent and improve engagement. We use hreflang, language-specific FAQs, and location cues (e.g., Kyiv family lawyer). This supports both organic SEO services and Map Pack trust.
03 What drives Map Pack rankings for law firms?
Yes. The content model uses plain English with clear benefit statements, trust signals, and structured data. Geo-modifiers can be added to headings and titles for Europe & USA, and landing pages can localize ramp access, delivery times, or compliance details for each region.
04 What drives Map Pack rankings for law firms?
Relevance (categories, services, Q&A), proximity, and prominence (reviews, citations, consistent NAP). We optimize GBP structure, add service-specific “products,” seed FAQs, and correct directory listings—core to any gmb local seo or gmb map seo service.
05 What budgets pair well with local ads?
For most firms: $500–$2,000/mo on Local/brand campaigns to capture ready buyers while SEO compounds. We pair each ad group with a matching landing page to protect CPA and quality scores.
